Daniel Frumhoff | Communication Arts

Daniel Frumhoff | Communication Arts

With such a playful visual language in his operate, it appears fitting that New York–based designer Daniel Frumhoff discovered his interest in graphic design as a little one from the legendary packaging, instruction manuals and vibrant shades of LEGO. “Design for me is a ton like LEGOs,” he states. “It’s a gradual lookup to discover the suitable pieces—typefaces, hierarchy, colors, messaging, imagery and illustration, for example—and the suitable balance so that every little thing snaps with each other.” With an instructional track record that reveals his insatiable require for diversified design perspectives—studying at Webster University and the Basel Faculty of Design and style for the duration of his BFA and completing his MFA at the Maryland Institute University of Art—Frumhoff has formulated a curiosity-fueled tactic to structure that has taken him to Interbrand, Jones Knowles Ritchie, Landor’s World Marcom staff, Naturalizer and Pentagram just before commencing his existing placement as an artwork director at Apple. He also presently teaches typography and branding at Parsons, The New Faculty, and treats his lecture rooms as a creative incubator in which to talk to queries and experiment. “My guiding philosophy is to have pleasurable, do superior and do great get the job done. Style and design is a critical act of perform,” Frumhoff describes. “The pillars of my layout exercise are collaboration, perseverance, curiosity and perform. Every job requirements these aspects to be successful and personally fulfilling.”

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